Tags – Why Use a Professional to Manage My LinkedIn Account
As with all social media platforms, LinkedIn offers a hugely diverse opportunity for business promotion.
Whilst you know your business better than anyone else, it’s a commonplace misconception that by default, it’s better that you post. However, if you are, say, an expert on designing buildings, your strength won’t be engaging on social media.
In particular, you won’t have expertise in how algorithms work and how best to get your message out there. It’s not a criticism, it’s a fact!
One way or another, many of us spend hours and hours of our time on social media.
As such, it’s a huge distraction.
Whilst it’s great there’s a vast audience out there for our business comms, it’s not so great when we start trawling ourselves! Moreover, our personal social media world is a very different environment from where we need to sit professionally.
So, opting to use LinkedIn to build your network and promote your business, means investing significant time.
For example, engagement and posting takes a lot of time, particularly when distracted by others’ feeds too.
Similarly, hours spent on researching how best to use the platform will rack up too.
Furthermore, including time to procure and write suitable content, you may well be too pushed to action the increased sales you’re aiming for!
As such, appointing the appropriate professional services to manage your LinkedIn account just makes sense. Experts in their field and focused on their brief, the hours allocated to your project will be significantly fewer than those it would take you.
Bring in the Experts
Whilst a social media management service will relieve you from such a time-consuming task, they will also undoubtedly do a better job, once the effort has been put to understand your business and audience.
For instance, the professionals will have the necessary knowhow and tools to hand to ensure your account is managed at an optimum level.
Moreover, they will know how to maximise the offering available. With specialist knowledge in what is available, they will guide you on matters such as Sales Navigator and Premium account status.
As such, unbiased, knowledgeable advice will prove invaluable.
Enhance your Team
Although appointing a professional to manage a social media account may sound like getting someone else to post, it’s so much more.
For instance, suitably utilising their expert skills as an extension of your own team will bring its own rewards. Similarly, allowing an independent to understand your business vision, they will expertly support your team towards it.
Whether being consistent with your posting or using the right social media tone comes easily to you or not, an expert can only help.
A slightly objective view will breathe new life into campaigns which can so often be a little off track.
To learn more, get in touch with us today.
In the meantime, check our LinkedIn Management services, based in Leicester.