We strive for excellence in every aspect of our marketing strategies and adapt well in the needs and standards of the current market. With our extensive portfolio, experience and knowledge we provide you with a bespoke service, helping you to define your goals and assisting the succession of your objectives.
We believe in crossing multiple channels, providing you with an extensive reach for your audience and delivering measurable results. We have your business at heart and support you every step of the way.
Jenny Cross is the founding director of Cross Productions and editor of Niche, its magazine.
After “falling” into a marketing role at the age of 18, Jenny has nearly 20 years’ marketing experience, working with businesses and organisations which have included everyone from SMEs through to the local government.
Having seen the challenges many businesses face as marketing opportunities and trends frequently grow and change, Jenny’s passion is in taking a marketing budget and helping clients make better use of it. She works by breaking down their budget and re-investing it so that clients gain a stronger marketing presence and a much-improved return on their investment. Jenny’s main role is in consultancy where she coordinates and implements strategic marketing plans for businesses, focusing on their goals, ambitions and values, and managing expectations.
As a “people person” Jenny is a natural networker who leads from the front. Happy to get stuck in, Jenny has led the team to win numerous awards for networking and engagement within the Leicester business community. She was named regional winner in the Forward Ladies, Women in Business Awards 2015 sponsored by HSBC and shortlisted as a finalist in Forward Ladies 2018.
This year has also seen Jenny recognised as sector lead for marketing, communications and business support as part of the Leicester Business Festival, the UK’s second largest business festival. Jenny has thoroughly enjoyed communicating, coordinating and working alongside some of the city’s most successful and respected businesses as part of the event.
Always keen to extend her skill set, she is currently on a professional coaching course at Leicester Castle Business School.
With more than 12 years’ experience in marketing, our sales director Sally Smith is one of life’s natural networkers.
Sally relishes getting out into the business community and if she’s not busy networking she can often be found out to tea with clients.
One of Sally’s marketing passions is LinkedIn and she excels at showing other business-people how to make the most of the global professional networking platform.
From optimising a client’s profile, to training a team on how to use LinkedIn to generate more business, Sally is your go-to girl.
So, if you’re serious about growing your business, and you make a good cup of tea, Sally will come over with the biscuits. From providing you with a strategic overview, through to implanting an action plan, Sally can help and will become your business’s one-stop marketeer.
Working with a diverse range of clients across Leicestershire, Leanne is responsible for overseeing Finance, Human Resources and Production.
Leanne also represents the company at networking and corporate events and plays a pivotal role in organising Cross Productions’ flagship event each year, the Niche Business Awards.
As design editor at Cross Productions, Susan designs Niche Magazine as well as brochures, branding and marketing materials for a variety of companies.
She has worked in the design industry for the past 18 years, and loves creating and developing ideas to make things look good.
Before moving back to Leicester, Susan worked at BBC Worldwide in London on magazines such as BBC Music Magazine and Gardeners World Magazine. She also designed supplements for Good Food Magazine.
Susan was in London for 13 years and gained a lot of experience working for publishing companies and design agencies.
She said: “Cross is great for me as I get to use this experience on the many projects we take on.”
Before completing her NVQ Level 2 in Marketing , Becci Houlston chose to begin a career in marketing after studying her A-levels. Joining Team Cross in November 2018, Becci brings fresh knowledge and a creative outlook on all things Digital Marketing; from social media content to design and blogging.
Having a variety of clients under her wing has helped Becci to establish her own marketing style, whilst staying true to each company’s goals. Jumping straight into the world of work has been Becci’s greatest advantage: being able to learn as she works in real time.
She says: “The idea of marketing started as my three favourite subjects combined, now a few years into my career I couldn’t be happier! I love taking my clients visions and using the knowledge from my apprenticeship and further studies to make them a reality.”
Emily’s passion is people; talking to new people is, she says, without doubt the best part of her job.
As a journalist Emily loves finding out what makes someone tick and then capturing that on the page. For her, the more different, the better; she finds discovering the ‘real person’ behind the job title fascinating.
Emily has been a writer for over a decade and, in that time, says she has been lucky enough to have met and worked with some truly inspiring people, both in her colleagues and the clients she writes for.
She adds: “Anyone who knows me knows that I love a good story. I like to think it’s more out of an interest in people rather than me being plain nosy!”
Kerry completed work experience with our bi-monthly publication Niche Magazine while studying film and journalism at De Montfort University.
She went on to be employed with Cross for four years as a journalist gaining an in-depth knowledge of Leicester and the businesses we partner with. She’s worked with Leicestershire companies large and small and has experience writing for a wide range of sectors from gardening to divorce settlements.
Kerry’s had her work featured in magazines, blogs, newspapers, and social media channels. She’s had the opportunity to interview likes of John Lydon, write reviews for venues such as the Curve, and work with some of the most inspiring business leaders in Leicestershire.
After going off to explore the world of PR in 2019, as well as becoming a freelance journalist for Leicestershire Live, she’s now back with Cross as Editor of Niche Magazine.
She says: “I’m excited to be back at Cross. I love Leicester and getting to work with all the amazing businesses we have here.”
Self-confessed social media fanatic, Hannah was keen to start a career in social media after the summer of 2019. She spent her time working abroad for a travel company running its social media pages and working alongside entertainers and celebrities.
Hannah is hardworking and has been involved in many different trades. She’s worked in industries such as travel, health, beauty, and most recently, hospitality at Leicester Racecourse where she gained invaluable customers service and people skills. Equipped with such a broad range of knowledge, she makes the perfect addition to our marketing agency dealing with a variety of businesses.
The former Gartree High School and Beauchamp College student is an active follower of fashion, gym, interior design, and food across all social media platforms – a variety that matches her clientele at Cross impeccably. We go to Hannah for all the latest news, gossip, trends and life hacks.
She says: “I use social media personally all the time and I feel like I know it inside out, so I was so happy when I got the job at Cross. I’ve already learnt so much and I’m looking forward to learning even more.”
Our go-to networking aficionado, Tracey possesses excellent interpersonal skills.
She’s a committed and proactive professional dedicated to helping local Leicestershire businesses budget for success. Her aim is to help her clients raise brand awareness through marketing, advertising, networking, and publishing avenues.
Tracey has over 20 years’ experience working in sales and marketing in the UK, and nine years working abroad in Cyprus. Pair this with A-Levels in English, maths, history, geography and art, and her broad range of expertise, people skills, and worldly advice makes her a perfect fit for Cross Productions.
She says: “I’ve been with Cross since August 2019 and I love working with the team. They are all so positive and believe in everything they do. I’m looking forward to being involved in the exciting projects Cross has planned.”
Much of Nigel’s experience has been gained in music retail and distribution, and leisure industries.
He spent four years living in the USA working for a record label. Having been on tour with Nirvana, and playing pool with Björk, he’s got a fair few stories to tell.
Since living back in the UK, he has worked in sales and marketing for over 30 years. During this time, he’s been exposed to some fantastic opportunities organising celebrity events and working for local magazines, gaining connections, and marketing and PR knowledge along the way.
Nigel keeps an active social life regularly attending gigs, theatre shows, festivals, and seeing the latest films meaning he is up to date with all the latest trends and pop culture references! He’s also an avid sports fan and claims to love and care about Leicester City and the San Francisco 49ers in equal measure!
He tells us: “I enjoy working with businesses and individuals and creating strategies and ideas to best represent their requirements.”
The team at Cross Productions are extremely knowledgeable and provide expert advice and excellent creative services.
We’ve chosen to work with Cross to boost our presence within the county and to solidify our position as a leading Design and Build corporation within the construction sector.
The team at Cross Productions throw themselves into every opportunity at helping to expand and grow clients’ businesses.