3 Things You Should NOT be Doing on LinkedIn

Tags – Things Not To Do On LinkedIn

 

We all know social etiquette in the real world, so LinkedIn should not be any different.

After all, it is a social media platform.

However, there are a few unspoken rules you might be breaking and which can be negatively affecting your brand.

If you’re not sure what these are, don’t worry, we’ve got you covered.

Here are 3 things you should NOT be doing on LinkedIn. 

 

1. Connecting With People Without Being On Their Profile

Have you ever scrolled through your “People You May Know” list, quickly glanced at someone’s headshot and clicked the connect button, without even knowing them?

Well… don’t.

And the same applies to search results too.

Because, the whole idea of LinkedIn is building valuable relationships, and if your invitation to connect isn’t unique – it’s not a good first impression or make you stand out from the crowd.

Instead, visit that person’s profile first and customise your invitation specifically for them.

With that said, if you’ve attended a networking event, for example, and you’ve had a valuable conversation with someone, request to connect with them right away.

Doing so, will ensure they don’t forget you and they can find out more about you and your brand.

 

2. Sending Irrelevant Messages

It’s simple – don’t send irrelevant, scripted style messages to your connections.

In other words, if your message doesn’t provide any value, chances are it’s because it came across as spam and self-serving.

To add to this, don’t start messages with “I see you viewed my profile…”, they know you know.

By all means, if the person who viewed your profile is someone you want to connect with, then do so, but send a personalised welcome message that invites them to your LinkedIn network.

As such, your new connections will feel like you’re showing genuine interest in them and therefore build a real relationship.

 

3. Locking Your Profile

Of course, privacy settings are there for your protection.

However, LinkedIn is a social platform and to be successful, you want to engage with like-minded people.

So, don’t think of the site as you would Facebook – think of it instead as a social business platform.

As such, consider making your contact list open to connections and make your activity feed available for everyone.

In the event that you come across someone you don’t want to share information with, then they simply should not be a part of your network and you can remove them as a connection.

In addition to this, your profile picture should reflect your professional brand; so ensure your photo focuses on you alone (no one else in the picture), with a clean background.

Consequently, unprofessional photos, or no photo at all, can damage your credibility and act as a barrier between people connecting with you.

 

Final Thoughts

The number one golden rule of LinkedIn is to provide value to the types of people you’re trying to reach (your target market).

Always remember, people are trying to find solutions to their problems and we’re all guilty of thinking “what’s in it for me?”

So, put yourself in your audience’s shoes and avoid these LinkedIn etiquette mistakes.

 

To find out more, get in touch today.

 

In the meantime, check out our Leicester based LinkedIn Management service.

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