4 Posting Tips To Help Boost Your Brand on LinkedIn

Tags – Posting Tips To Boost Your Brand on LinkedIn


In order to attract relevant opportunities, your brand is what makes potential clients get to know you, build trust and form a relationship.

This differs from content marketing as its purpose is to attract a targeted audience.

However, when it comes to LinkedIn, your posting strategy plays a big role in building your brand.

Here are 4 solid posting tips to help boost your brand on LinkedIn.


1. Embrace Vulnerability 

We all like to talk about our successes – that’s because it’s easy.

However, if you want your brand to truly resonate with people, then you must embrace vulnerability and talk about challenges too.

Doing so, will not only help people to get to know you better, but to like your brand for its authenticity and trust you; at the end of the day, no one’s perfect.

As a matter of fact, showing vulnerability builds real connections, and connection builds trust, which is exactly what you need to create opportunities for yourself, as well as for others.


2. Be Yourself

We’ve all been there – launched the LinkedIn app and you notice a message. Quickly to find it’s just a sales pitch – annoying!

And let’s face it, no one wants to be that person.

So, before you start channeling all your energy on the goal of selling or lead generation, think about what it is you actually want to achieve.

At the end of the day, LinkedIn is a platform where people can engage in content that provides value and stories that connect with them on a personal level.

And guess what, the more you share about who you are as a person, the more people are drawn to you; creating opportunities to start conversations and build relationships with like-minded people.


3. Be Empathetic 

In the real world, we should be aware of, and be sensitive to what is happening in the community around you.

So why should LinkedIn be any different?

It shouldn’t.

A great example is the 2020 pandemic that affected all of us in some way.

During this time, a lot of people were losing their jobs and being instructed to stay at home.

As such, it would be a bad idea to post content as normal – instead content plans were revised to remain relevant.

But, to do this while showing empathy and being genuine, will go a really long way. 


4. Provide Value

LinkedIn has become a very saturated platform.

And stand out from the crowd, you need to provide valuable content – the type that gets people coming back for more.

In other words, you want to create and post content that presents networking opportunities useful to your network as well as the chance to learn something new.

As an example, you could create a video that answers specific questions your target audience may have; by solving their problem, they’ll be willing to come back.

Accordingly, you will have built a strong network, and if done strategically, they will be your target market.


Closing Remarks

At the end of the day, LinkedIn is a form of social media, so be social!

Create content that resonates with people, show empathy and provide value.

Of course, as with any successful brand, it takes time.

But, be patient, be yourself and you’ll attract the right audience for your brand. 


Get in touch to find out more.


In the meantime, check out our LinkedIn Management service, based in Leicester.

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