Content marketing is proven to be one of the most cost effective and efficient ways of creating brand awareness, maintaining relationships with the target audience and even acquiring new customers.
When planned and executed in a strategic manner, content marketing can actually boost the traffic to a business website, increase social following and even displace market competition to take the position of an industry authority.
On November 2, as part of the Leicester Business Festival (LBF), there is the opportunity to speak with and learn from leading industry professionals about applying a strong marketing strategy. It’s free to attend but is entry by registration only. Book online at leicesterbusinessfestival.com under events.
Last year LBF saw more than 10,000 people attend different events across the two-week festival with a reach of 21.08m. It also attracted visitors from the USA, Ecuador and China. With more than 150 events and a total marketing reach of 31.08 million in 2017, the festival is the largest business event in the region and a firm feature in the local business calendar.
This year will see LBF separate all events into 11 sectors from creative to aerospace industries. The organisers, Associate Events, has plans underway to build on the excellent foundations it has laid for the festival. It’ll be raising the game by turning the festival fortnight into the region’s annual economic showcase. They hope to appeal to a national and international audience.
This is a fantastic chance for anyone in business to attend numerous events leading and gaining the support from some of the most successful businesses the city has to offer.
Keep your diaries free between Monday, October 29 and Friday, November 9 for the festival’s events.
Sign up to the event on November 2 to learn more about content marketing here.