Why LinkedIn is Important for Businesses Today


Tags – Importance of LinkedIn for Business


LinkedIn is the biggest professional platform in the world today, with more than 610 million users located in over 200 countries.

Needless to say, this enormity of LinkedIn makes it a relevant and essential platform for businesses today.

This importance of LinkedIn is particularly true of the present climate. More specifically, at the time of writing, we’re still recovering from the COVID-19 pandemic.

With larger parts of the workforce looking for new roles and remote working and training opportunities, LinkedIn is more important than ever.


Reaching Your Audience

Whether you’re an individual user looking to network or find a new job, or a business trying to access a wider talent pool, LinkedIn’s the place to be.

For instance, if you’re a job seeker, LinkedIn opens the door to a plethora of companies and recruitment agencies. Not only that, but you can also use LinkedIn to stay up to date with the latest industry news and trends to wow employers at interviews. 

Whereas, if you’re an employer, you can utilise LinkedIn to develop and raise brand awareness, uncover new customers, and source and recruit new talent. Also, you can use LinkedIn to drive traffic to your website.

In fact, studies show that 80% of B2B leads come from LinkedIn.


Unlocking Opportunity

A recent 2020 LinkedIn study found that 76% of involved users received help from their network to get ahead in their career.

Also, a whopping 80% of respondents believe making the most out of learning opportunities better prepares them for the future.

All in all, LinkedIn helps you maintain your existing contacts and develop new ones without having to leave your desk. So, optimising your profile is well worth the time, to make the most out of the vast resource.


Multiple Forms of Content

As previously hinted at, LinkedIn isn’t just a social media network for professionals.

To put it mildly, LinkedIn is much more than that.

In addition to your full time digital, professional presence, LinkedIn is where you’ll find blog posts, photo updates, company updates and all the latest industry news and trends. 

Not only is this a great place to enhance your professional development, but it’s also a great place to share your own content. If you want to successfully use LinkedIn (as a business or a job seeker), you need to learn to take an active approach.

And, taking an active approach means regularly creating your own content to share on LinkedIn. If done correctly, creating your own quality content has the potential to establish you as an authority in your niche.


Familiarising Yourself with Trends and Technology

Suppose you’re looking for work via LinkedIn and are prepared to retrain or make a lateral career move.

In that case, LinkedIn is an excellent platform for finding the top emerging jobs, who are recruiting for them, and where. For example, at the moment, the top emerging posts in the UK are: 

Also, at the time of writing, the UK’s top three industries employing people include:



Before We Go

The bottomline is: LinkedIn is essential for business today, whether you’re a job seeker or a company reaching out to bigger and better audiences.

Best of all, its basic version is free, so what are you waiting for? Create and optimize your profile today to start using this platform to the fullest.


And if you need any help, please check out our LinkedIn Training Masterclass or simply get in touch.

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The team at Cross Productions are extremely knowledgeable and provide expert advice and excellent creative services.

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We’ve chosen to work with Cross to boost our presence within the county and to solidify our position as a leading Design and Build corporation within the construction sector.

Cross strive to go the extra mile for us, and act as an extension of our business and our brand.

The team at Cross Productions throw themselves into every opportunity at helping to expand and grow clients’ businesses.