How to Set Up Your LinkedIn Profile for Success

Tag: How To Succeed at LinkedIn


How do you set up a LinkedIn profile to succeed?

Is it fancy logos, and content? Who are you connected to?

This blog goes into a few suggestions of ways to set up your LinkedIn profile for success.


First Impressions Last A Lifetime

You only have one chance to make a first impression, so make it count. 

Firstly, you should outfit your profile with a nice, professional picture (or logo), and add a banner image that fits your profile.

You also need to fill up your content with engaging content.

Think about it this way: you would not open your shop without stocking any products; so why push an empty profile! 

Fill your profile by adding relevant details and fields with information that will give visitors the chance to understand who you are (and what you offer).

Therefore, publish engaging content that will attract the attention of others and help you attract the connections you need.


Go Niche

In LinkedIn, trying to be a jack-of-all-trades and a master of none may not work. 

LinkedIn has 740+ Million members. There are people out there that specialise in each category of skill, as well people looking through the crowd for your specific skills! 

Going niche will help you stand out in the vast LinkedIn ocean, and find the people who are looking for your specific skill set! 

Going further, you need to stand out and turn up in searches and suggestions, if you are to grow your network. 


The Power of Storytelling

Make use of your description and summary area to tell a brief story of either you or your brand. 

Doing so helps brief newcomers who may be unfamiliar with who you are, in an interesting way.

For example, if you offer LinkedIn Training in Leicester, then you might want to tell the story of how you got into training, or how you can help to solve their problems.


Create Connections

The more people you connect with, the more eyes you will have on your content when you post.

However, you should not just spam the connection button, it is a good idea to reach out to those within your area and connect with them.

From there, start conversations and get to know what they do and how you can help each other to succeed.


Engage with Connections

You reap what you sow, and the same applies to networking. 

If you are engaging with the content that your fellow connections are producing, they will likely do the same back.

Doing so will allow you to build up your content and spread it out throughout your network. 

Each time you or another profile likes a piece of LinkedIn content, it shows up on their connection’s timelines. 

This is a great way to expand your brand and find new connections who like your content.


Closing Statement

Using these tips should bring you a step towards becoming a LinkedIn local! 

Allow your profile to stand out amongst the masses, and turn up in search suggestions and recommendations!

If you would like to step up your LinkedIn experience even further, check out our LinkedIn masterclass.

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