5 Ways To Stand Out on LinkedIn & Build a Personal Brand

Tags – How to Stand Out on LinkedIn

Trying to stand out in a sea full of personal brands? We know it’s difficult out there!

Especially when there are 774+ million users on the site. Your chances are literally 1 in millions!

So, let’s get personal and discover 5 different ways to stand out on LinkedIn!


1. Discover Yourself

Often used as a generic motivational line or throwaway inspirational quote, discovering who you are can be vital for branding.

Discovering what your strengths and weaknesses are can help you formulate a strong personal identity.

And in personal branding, anything unique or strong can be used to create a strong brand.

Find what you like to do, what you are good at, and what is unique about yourself, and put that front and center!

Think about it, if you’re an architect who loves the ocean, find ways to incorporate your love for aquatics into your brand.

How many others can do that?


2. Be That Person

Sometimes, we think of things and one person comes strongly into mind.

Certain people have a strong link to certain things, which makes them synonymous with an item in question.

For example, Elon Musk is synonymous with technology, the future, and innovation.

Whereas Michael Jordan is synonymous with basketball, athleticism, and Nike.

In order to be that person, you need to create that link between you and the thing you want to be known for.

This is also referred to as being a thought-leader


3. Write As You Do

Be genuine, it’s simple!

People can sniff fake from a mile away, so try to avoid writing as someone you’re not!

Perhaps there are certain terms you regularly use? Perhaps you use the exclamation mark too often!!!

While it might be grammatically incorrect, it can help your audience build recognition with yourself, and allows you to show authenticity.

Now, this is not giving you permission to write sentences in poor grammar.

Your writing still must still be legible, however, feel free to take some creative license here and there.


4. Consistency

“Success isn’t always about greatness. It’s about consistency” – Dwayne ‘The Rock’ Johnson.

What’s the point of this? 

The point is that you can’t post irregularly, or for only one month, and then stop. 

Doing so and still expecting success is ludicrous!

It’s like planting a seed, if you stop watering it after a week, you then can’t get mad when it doesn’t grow in a month’s time.

Therefore it is good practice to start slow, stick to a schedule, increase over time, and remain consistent with your posts.

It’s the only way to grow a revered personal brand.


5. Engage With Others

Getting involved with the community helps you out and allows you to meet new people

Plus, it’s a nice thing to do.

However, if you engage with others it’s a good way to put yourself out there.

Think about it, if you comment on a post, and the post has 1,000 views.

There is a high likelihood that a few people will see your profile.

So, if they see you often, or like your input, they might connect with you and engage with your brand.

Additionally, by doing this, you’re helping out your community, engaging with fellow users’ content.

It’s a win-win situation!


Final Remarks

Hopefully, this blog has helped you find a spot of inspiration for your LinkedIn brand.

There are lots of ways to stand out, and hopefully, these help you to find a way to stick out.

And who knows, perhaps you may have found yourself in the process!


For more information, please get in touch today.

In the meantime check out our LinkedIn Management service.

You may also like:

  1. How To Set Up Your LinkedIn Company Page For Success
  2. 5 Benefits of a LinkedIn Premium Subscription
  3. Ways To Boost Engagement on LinkedIn
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