5 Tips For Using LinkedIn For Developing a B2B Brand

Tags – Developing a B2B Brand


Unlike the universe, the world is shrinking.

Since 1990, there has been a six-degree separation trend. Meaning anyone in the world is connected to anyone else by only six people.

It means your friend of a friend (and so on) with some kind of magic is a friend of Cristiano Ronaldo.

Actually, the amazing thing is that it is now down to 3.5 degrees.

We are now even more connected and it seems to be bad news for a B2B marketer.

Smaller world means an even more shrinking window of lead generation.

So, how can we find better ways to generate leads then?

The answer is LinkedIn.

Although the platform can be utilized for multiple purposes, the one we will focus on today is B2B branding and marketing.


What is B2B Marketing?

B2B Marketing means Business marketing it’s products and services to other businesses and organizations.

Although there are many ways to develop B2B marketing on LinkedIn, we will keep it concise to the top 5 proven and handy tips:


1. Share Your Personality:

Although initially, LinkedIn was more of a job board and a resume bank, and still a lot of LinkedIn revenue depends on that model, people now are using this platform to build their presence, career and businesses.


By expressing their personality and showing the human touch.

There is a lot of value in expressing your thoughts in a storytelling manner on LinkedIn. Whether you are an individual looking for a job or a business owner seeking a reach out, the image it creates will build credibility.


LinkedIn is a Goldmine for B2B Marketing

Savvy marketers are aware that if used correctly, LinkedIn is a goldmine for generating leads.

In the simplest form, they share leadership content and drive traffic to their company websites.


Why is LinkedIn B2B Good for Brands?

LinkedIn drives half of the social traffic to B2B blogs and websites.

Neil Patel wrote a Blog on 9 Powerful LinkedIn Marketing Tips, in which he said 64% of visits from social sites to corporate sites belong to LinkedIn.

Furthermore, he claimed that 93% of marketers consider LinkedIn to be the most effective site for leads generation.

Just in 1 year, the engagement rate on LinkedIn has increased by 60%. So, why not LinkedIn?


Organizational Fit

Beside B2B Marketing, LinkedIn is also an important tool in recruitment.

According to emerald insight, 92% of US companies use social networking sites to pre-screen candidates for recruitment purposes.

They don’t see only the work history on LinkedIn but also check out the profile to infer personality characteristics from it.

This is because personality has an impact on performance and therefore it is necessary to find people that fit the organizational culture first and the job role 2nd.


Personality Tests are Expensive

Another thing that brings value to your LinkedIn presence is that personality tests for recruitment are very expensive.

They are impossible to carry out in most of the organizations.

In places where they are important for recruitment, organizations take help of Linkedin profile, application letters and résumés.

Hence, it is better to show a good presence on LinkedIn and get more visible to recruiters.


Actual vs Ideal Personality

Cues in the profile picture like a rebellious pose, clothing style etc can help determine a personality somewhere between 22 and 41%.

Moreover, traits like extraversion, agreeableness, openness to experience, and conscientiousness can also be judged by potential employee’s LinkedIn activity.

Although people act more carefully on LinkedIn in comparison to other social media sites, the platform still provides the cues to have some idea about potential employee’s actual personality.

That personality can then be compared with an ideal personality to determine whether a candidate is good for a job role or not.


Personality and Financial Success

Carnegie Institute of Technology came up with some numbers.

According to them, roughly 85% of the financial success comes from personality, ability to communicate, negotiate and lead. And, only 15% relies on technical skills.

These numbers further give importance to the fact that marketers and job seekers should start giving importance to sharing their personality on LinkedIn.


2. Show Your Social Activities

For B2B marketing it is important to have a diverse content strategy.

Meaning, you can’t rely only on one type of content that only speaks work work work and we are the leaders.

In short, make full use of LinkedIn.

Share your social activities. For instance, share what you had for lunch today; what are your employees doing in their office time besides work; and what are they sharing on their Linkedin. Even further, share your visits and trips arranged for employees.

Such activities bring a lot of value into B2B marketing and create a powerful organizational image.


3. Connect for Services

Connect for services is a very important tip.

Yes, the main purpose of your presence on LinkedIn is to promote your own B2B but whenever you see a connection is looking for services, refer them to the right organization.

This act will create a kind of Public Relation, which can benefit your organization in the long run.

Moreover, to some extent, it reduces the element of selfishness out of business, creating more opportunities for everyone.


4. Have Quality Pictures and Images

On average visual content gets 94% more views than text-based content.

This is because the human brain is hardwired to understand visuals better than text.

In addition, imagery has the power to be understood by people of every language and culture.

In fact, 75% of sensory neurons in the brain process only visual information.

Looking at the power visual content possesses, LinkedIn encourages users to make use of the content other than text.

They have a higher chance of creating a domino effect and go viral.

So in order to promote, engage and get more shares, it is hence necessary to create visual content.


5. Engage with other people’s Posts

Do you want a highly engaging LinkedIn following?

Start engaging with other people’s posts. That way you will start getting likes, views and responses from people outside your connection.

If you see an influencer’s post and it is still in its early minutes, just say anything on that post that is natural and holds some meaning.

There is a high chance, you will get a lot of engagement in return.

Beside that, LinkedIn is a professional platform. In business we meet, engage and refer people and goods.

So naturally, it is recommended to start engaging on LinkedIn.

Will you try any of these 5 tips? There are more than one ways to become successful in marketing, please share your thoughts in the comments section.


To learn more about developing a B2B brand, get in touch with us today.

In the meantime, check our LinkedIn Management services, based in Leicester.

Our Client
We are very proud to work with Cross; their hard-working team really care and go above and beyond for us.

The team at Cross Productions are extremely knowledgeable and provide expert advice and excellent creative services.

Leicester Castle Business School
We are confident that Cross have the imagination, vision and understanding of businesses to achieve any aspirations and objectives set by their clients.

We’ve chosen to work with Cross to boost our presence within the county and to solidify our position as a leading Design and Build corporation within the construction sector.

Cross strive to go the extra mile for us, and act as an extension of our business and our brand.

The team at Cross Productions throw themselves into every opportunity at helping to expand and grow clients’ businesses.