Branding, by definition, is the marketing process by which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify what you sell and distinguish it from other products and services.
But branding is much more than just a logo or using a certain font or colour, a strong brand is an identity. It is what your customers recognise and know that they can trust you. With consistent branding across all marketing avenues, you will generate more than a 50% increase in business.
If you have a strong defined use of branding, you will have a memorable impression on your consumers. It will set you apart from your competitors, clarifying what it is you offer that makes you the ideal choice for them.
Branding assists your reputation and makes it simple for your customers to remember, recognise and recommend you to others.
It will also:
- Allow you to gain new customers – and help you keep your existing customers
- Boost employee motivation and drive
- Build loyalty within your industry
A professional presence and well-strategised branding strategy will build your consumer numbers, potential clients and suppliers. People are more likely to do business with a company that has an eye-catching and professional brand image.
Having an inviting use of branding will express the impression you are industry experts, giving consumers confidence in your company, the products and services you offer and also the way in which you run your business. It also supports your advertising.
In marketing, brand management is the analysis and planning on how a brand is perceived in the market. Developing a good relationship with the target market is essential. Tangible elements of brand management include the product itself; its look, price and packaging.
At Cross Productions we have brand experts who deliver real results – taking your business to the next level.
The team at Cross Productions are extremely knowledgeable and provide expert advice and excellent creative services.
We’ve chosen to work with Cross to boost our presence within the county and to solidify our position as a leading Design and Build corporation within the construction sector.
The team at Cross Productions throw themselves into every opportunity at helping to expand and grow clients’ businesses.