As 83% of our work comes through personal recommendation or word of mouth we were keen to find different ways to grow this.
A newsletter felt like a more personal way of engaging with customers, encouraging them to think about us, meaning we remain at the for-front of their minds. A traditional marketing avenue that embeds trust and gives us a platform to be seen as industry leaders.
The team at Cross enables us to do this with their skilled team of journalists and designers who take on the job from start to finish creating valuable content set out in an inviting manor. Like every other experience we have had with the team they listened to what we wanted to achieve, set clear goals around time frames, expectation and delivery, and stuck to it. This meant there was minimum effort needed from our end and in no time at all we had a strong piece of literature that has converted us new business not only covering the costs of this activity but generating a great ROI.