A term that has been trending for a while now is ‘growth hacking’, but what does it mean?
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
In this day in age it is more important than ever that your sales and marketing work hand in hand. These are two very different roles but roles that must complement one another.
With so much competition and the internet at our finger’s, growth hacking has become vital when bringing products and services to consumers. And marketing will always be an essential element when growth hacking. The internet has created so many opportunities for businesses but as it evolves, we need to ensure we align all our avenues to market.
One of the first steps would be to create a portfolio. Make sure this features your best and most relevant work. When you are preparing this ensure you are not selling yourself short. To create a reportable portfolio, you need to ensure you have a specific pull. Look at what is relevant and of interest to your target consumer. Be specific. We would also advise to look at where there is already interest and develop this.
Research other companies in your field of expertise and create a list of key words that you can use across your marketing.
Once you have these basics in place you might want to consider these four methods of success:
1 Establish relationships with potential customers in order to create lasting wealth
2 Direct response and copywriting
3 Content Marketing
4 Have a valuable product worth sharing; one that other people will want to share
From understanding the mindset of your consumer, you will grow faster as you are able to tailor your sales process to suit the end user’s needs.
You then must filter these individuals until you find those who are likely to make a purchase. Ensures all your efforts are directed at these key consumers – this is where you want to focus your time on. From initial contact to point of sale you need make sure nothing is left off the table or you could be losing out on another customer.
Potential consumers are pulled in from different avenues – social media marketing, print advertising, word of mouth, free giveaways – these visitors do not come to you by accident, they are there for a reason. Now you have them on your site how will you convert them into a paying customer?
Entice, incentivise and make a sale.
If you would like to talk to us about growing your business, please drop us an email at firstname.lastname@example.org.